Commercial Printing & Direct Mail Services | Cleveland, OH | Master Printing

Master Printing + Mailing

MasterMail+

Direct Mail alone is effective. MasterMail+ is designed to make it unstoppable.

What is MasterMail+?

MasterMail+ is a marketing-based tracking system designed to enhance the return on investment of your direct mail campaign. We integrate your physical mail into a digital ecosystem. By combining mail with 7 digital technologies, we aim to keep your message in front of your prospects across multiple online channels.

This omnichannel approach has been shown to provide a proven lift in engagement and response rates compared to traditional mail alone.

7 Technologies to Maximize Your Results

1. SocialMatch

We match your mailing list to Facebook and Instagram profiles. Your target audience can see your ads on their feeds before and after they receive your mail, reinforcing your brand.

2. Mail Tracking

Utilize USPS data to monitor your delivery. Know the projected arrival of your mail so you can better coordinate sales efforts or customer service staffing.

3. Informed Delivery®

Recipients can view a digital preview of your mailer via the USPS daily email. We include a full-color, clickable ad to drive immediate traffic to your website.

4. Call Tracking

Gain insight into campaign performance with unique tracking numbers. Review call data to improve lead conversion and better understand your campaign’s impact.

5. Social Media Retargeting

When prospects visit your site, we display retargeting ads on Facebook and Instagram to keep your brand top-of-mind for those identified visitors.

6. Google Retargeting

Expand your reach. Once a prospect engages with your campaign, your display ads can appear on over a million websites across the Google Display Network.

7. LeadSight

Gain better attribution for your web traffic. LeadSight identifies a portion of anonymous website visitors who originated from your mailing list, even if they didn't complete a form.

Why Choose MasterMail+?

  • Enhanced response opportunities
  • Seamless multi-channel integration
  • Data-driven, real-time reporting
  • Professional brand presence
  • Attribution for marketing spend
  • Coordinated digital touchpoints

Ready to Boost Your ROI?

Contact Master Printing + Mailing today to see how MasterMail+ can revolutionize your marketing strategy.

Speak with a Marketing Strategist