G7 Master Targeted certification is the industry’s leading mark of quality, and Master Printing + Mailing is proud to announce that our facility has officially earned this prestigious designation. This achievement is more than just a badge on our website; it is a testament to our relentless pursuit of color precision and our commitment to providing our clients with the most accurate print reproduction available today.
What is G7 Master Targeted Certification?
The G7 methodology is a global standard used to align optical appearance across various printing types and substrates. Developed by Idealliance and now part of the PRINTING United Alliance, G7 focuses on gray balance and visual continuity.
By becoming a G7 Master Targeted Certified Facility, we have proven through rigorous third-party testing that we can maintain tonal stability and color accuracy from proof to final press run. The “Targeted” level of certification specifically means our facility hits the official ISO-standard color gamut targets, ensuring that the colors you see on your calibrated screen are exactly what appear on the finished product.
The Technical Journey to Certification
Earning this certification is an intensive process. Our production team worked closely with a certified G7 Expert to submit rigorous production samples for analysis and verification by the Rochester Institute of Technology (RIT).
The testing was performed on our high-performance Ryobi 928 PF 8-color sheetfed press, using Wikoff Solo LED inks and Roosevelt Gloss 100# Text paper. The results were definitive. Our facility passed every metric required for G7 Targeted status, including:
- Substrate Accuracy: Ensuring the base paper meets strict color profiles.
- Primary Colors (CMYK): Every ink color was tested for ΔE (Delta E) variance and passed within strict tolerances.
- Gray Balance: We achieved “PASS” ratings for Weighted Average Neutral Gray (WAL) and Weighted Average Chro (WACH) metrics, which are the heart of the G7 methodology.
Why This Matters for Our Clients
When you choose a G7 Master Targeted printer like Master Printing + Mailing, you are choosing peace of mind. Here is how this certification directly benefits your brand:
- Brand Consistency: Whether we are printing your business cards today or a 50,000-piece direct mail campaign next month, your brand colors—like your specific corporate blue or red—will remain identical across every run.
- Faster Turnaround: G7 methodology allows us to “get to color” faster on the press. This reduces setup time and waste, allowing us to move your project through production more efficiently.
- Global Standards: Because we follow the same color targets used by the world’s largest brands (CRPC6-GRACOL2013), your files will print exactly as intended, regardless of the complexity.
- Verified Quality Assurance: Our certification isn’t just a claim; it is backed by a rigorous submission process and certified by the PRINTING United Alliance. This ensures your marketing materials meet the highest objective industry standards for visual excellence every time.
A Tradition of Quality in Berea, Ohio
We have always aimed to be more than just a local print shop. By combining our new G7 Master Targeted status with our heritage as a Union Printer (Allied Printing Trades Council), we offer a unique combination of fair labor practices and world-class technical precision.
Partner with a Certified Leader
At Master Printing + Mailing, we believe that your message deserves to be seen in its best light. Our investment in G7 technology is an investment in your success. Whether you are a marketing professional requiring brand-critical color or a local business looking for professional direct mail services, you can trust that our facility has the knowledge, skill, and best practices required to bring your vision to life.
Ready to See the G7 Difference?
We are committed to providing the highest level of color accuracy for every project we produce. Let’s make something beautiful and perfectly accurate together.
